Elinorah is my third baby. I launched this website in December 2015 with the goal of supporting women entrepreneurs by providing a platform where they can sell their merchandise. I am happy to report that I have remained true to that vision. Currently I sell headwraps, tees, jewelry, and mugs.

The vision for the brand was clean, simple, and modern. The name elinorah is a hybrid of my actual kids names – Eli and Norah. I found it appropriate to call it that because they are the motivation behind why I do what I do.

I chose orange as the main color because it is a bright, memorable color that is vibrant and accurately reflected the strong, bold personalities of my target market. The brand is holding true!