The Key Consulting Firm
The Key Consulting Firm is an organization focused on providing mental health services, educational consultation, and professional development opportunities to schools, families, and community agencies with a unique cultural perspective. I was tasked with creating the logo for this amazing company and here’s how we went about it.
The founder and I discussed her brand concept and the image she wanted to portray. Buzzwords included clean lines, minimalism, professional, but not stiff. Through our discussions, I proposed Navy Blue be our core color with Hot Pink being the accent color, being that it was her favorite and the psychology behind the color matches her brand. While Navy Blue represents trustworthniess and professionalism, Hot Pink embodies confidence and optimism.
The key in the center of the focal words is comprised of three rings, each symbolizing a key part of what makes this company so important: Students, Parents and Teachers. When they come together, success is the only option. The bottom portion of the key is a subtle nod to traditional African artistry, being that the core demographic for The Key Consulting Firm is African-American students.
This was a fun project to work on and I am so pleased with the outcome. Have a look at the different variations of the logo!