Flipping Dad is an upcoming food blog site started by father and husband (disclaimer: MY husband!), Johnny Green. The purpose of the site is to introduce meals that are healthy, fresh, delicious, and kid-approved! Kids don’t have to eat chicken nuggets and pizza all the time, you know?
The premise for this logo was to reflect J’s personality while also giving hint that what he does is catered towards being kid-approved. He’s also a fan of grilling which is where the name comes from. I created the letters using a combination of shapes in order to give him a custom font (sorry guys; you won’t find this anywhere!) The icon features a bearded man in a red chef’s hat. The combination of red, yellow and blue is a nod to primary colors often used in children’s decorating. The overall aesthetic is modern and chic while also remaining playful. It also translates beautifully to black and white.
Keep an eye out for his website soon!