M Squared - KayGee Branding & Creative

M Squared is an executive recruiting agency for the Construction industry. For this project, I was tasked with providing full branding services, including color story, logo design, social media imagery, Wix website design and construction, and back-end functionality setup.

The name “M Squared” is because the agency owner’s initials are MM. I took the idea of M Squared and instead of doing the expected M2, I opted to include a square using negative space within the M itself as a subtle nod to the brand name. The client wanted a shade of red as the accent color so I chose a deeper shade to be more appealing to the eye while also exuding power and confidence.

The website was designed to be eye catching and bold without being overwhelming. The result is a clean, functional, easy to use site that gives people the information they need.

Overall I am very pleased with how this project came out and for how it has catapulted Mayra’s business!